The UNESCO-listed medina — Souk el Attarine for perfume, Souk des Chechias for the red felt caps, Souk el Berka for gold, and carpet merchants throughout.
Best time: Monday to Saturday 09:00–18:00; quieter Friday midday
Cost: Budget–Mid
Tip: The chechia makers' souk is a genuine surviving guild, still felting and blocking the caps by hand. The terraces above the carpet shops give the best medina views.
Watch outShops offering a free rooftop view then apply heavy carpet-selling pressure. The view is real; the obligation is not — you may simply leave.