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Vienna, Austria

Best places to shop in Vienna

5 markets, malls and shopping districts in Vienna — what to buy, when to go, and the tourist traps to avoid at each one.

Last updated 2026-08-08

1. Naschmarkt

Naschmarkt
Photo: Carl Moll · Public domain · source

The city's great food market — 120 stalls of produce, cheese, spices and Middle Eastern goods, with a large flea market at the western end on Saturdays.

Watch outStalls at the tourist end quote per 100g in small print and weigh generously. Ask for the total price before anything is bagged.

2. Kärntner Strasse, Graben and Kohlmarkt

Kärntner Strasse, Graben and Kohlmarkt
Photo: Wiener Zeitung · CC BY-SA 3.0 · source

The golden U of the inner city — chains on Kärntner Strasse, the Graben's grand shops, and international luxury on the Kohlmarkt.

3. Mariahilfer Strasse

Mariahilfer Strasse
Photo: Herzi Pinki · CC BY-SA 3.0 · source

Vienna's longest shopping street — high-street chains and department stores, largely pedestrianised.

4. Dorotheum auction house

Dorotheum auction house
Photo: Gryffindor · CC BY-SA 3.0 · source

One of the world's oldest auction houses, founded 1707 — art, jewellery, furniture and design, with a permanent sales gallery anyone can browse.

5. Neubau and the Spittelberg lanes

Neubau and the Spittelberg lanes
Photo: Ceyda Çiftci · Pexels License · source

The seventh district's independent quarter — Austrian designers, vintage, and the cobbled Spittelberg lanes with their craft market at Christmas.

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