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São Paulo, Brazil

Traditions and customs in São Paulo

5 customs and traditions in São Paulo — what they are, and how to take part without causing offence.

Last updated 2026-08-09

1. Coffee culture

Coffee culture
Photo: Rodrigo_Soldon · CC BY 2.0 · source

The state built its wealth on coffee, and the specialty scene here is serious.

2. Street art

Street art
Photo: Patsy M_ · CC BY 2.0 · source

One of the world's great street art cities, with municipal support and constant turnover.

3. Immigrant food culture

Immigrant food culture
Photo: Rodrigo_Soldon · CC BY 2.0 · source

Italian, Japanese, Lebanese and Portuguese communities each with their own districts.

4. Nightlife

Nightlife
Photo: Marinelson Almeida Silva · CC BY 2.0 · source

Vila Madalena and Baixo Augusta, running very late.

5. Feijoada on Saturday

Feijoada on Saturday
Photo: Rodrigo_Soldon · CC BY 2.0 · source

Traditionally eaten at lunch on Saturday, and most restaurants still do.

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